However, its uniqueness lies in the next generation synergy of the two: in enabling you to serve ads through push notifications, all from a single platform connected to multiple ad exchanges. Through a unique set of features, publishers are now able to invite advertisers to automatically bid on sending a push notification to the site's audience, while advertisers are given the opportunity to expand the ad reach significantly.

The invention of Ad Serving technology was driven by the Internet's astronomical growth and has revolutionized our relationship with the web. Ad Servers helped publishers (owners of websites, apps, and games) find new ways of monetizing their inventory (Ad space) and commercializing content. Online users got the chance to gain access to ad-supported content, while brands discovered relevant and engaged audiences.