Lifecycle Campaign Management
Guide Customers Through Every Stage โ Automatically
The Right Message. The Right Time. Every Time.
Create lifecycle campaigns that trigger at the right moment, keep users active, and bring them back when engagement drops. Whether you're activating new customers or re-engaging inactive ones, lifecycle campaigns help you scale communication intelligently and sustainably.
Smart Triggers for Every Lifecycle Stage
Launch messages based on what users do (or don't do)
Trigger campaigns automatically based on user actions, inactivity, sign-ups, purchases, or any custom event. No manual sends, no missed opportunities โ just perfectly timed messages that reach customers when it matters most.
Trigger when users sign up or create an account
Reach out when users go quiet for X days
Follow up after first purchase, repeat orders, or cart abandonment
Launch campaigns based on any event tracked in your system
Flexible Multi-Step Journeys
Build complex flows without complexity
Add conditions, delays, and personalized branches to fit every audience. Start simple with a 3-step welcome series or build sophisticated journeys with dozens of touchpoints โ all through an intuitive visual builder.
- Drag-and-drop journey builder
- Time delays between steps (minutes to months)
- IF/ELSE branching based on behavior
- A/B split testing within journeys
- Wait for conditions (e.g., wait until purchase)
- Dynamic goal tracking per journey
Cross-Channel Delivery
Combine email, SMS, and push into a single journey
Ensure every message lands on the channel your users respond to the most. Start with email, follow up with push, remind via SMS โ or let users choose their preferred channel. All coordinated automatically.
Rich content, long-form messaging, and detailed information
Instant alerts and time-sensitive messages
High-urgency reminders and transactional updates
Automatically switch channels if the first attempt fails
Behavior-Driven Personalization
Every message tailored to the individual
Insert dynamic content, recommend the right product, or deliver a tailored message based on real interaction data. Personalize using purchase history, browsing behavior, engagement patterns, or any custom data field.
- Dynamic product recommendations
- Personalized subject lines and content
- User attribute insertion (name, location, etc.)
- Conditional content blocks
- Behavioral segmentation
- Predictive content selection
Performance Insights & Optimization
Track, measure, and improve every campaign
Track drop-offs, conversion points, and ROI. Understand which steps drive results and which need improvement. Optimize each touchpoint to increase activation, retention, and revenue.
Lifecycle Campaigns for Every Stage
From the first hello to long-term loyalty โ automate communication that guides customers through their entire journey.
Welcome & Activation
Turn new sign-ups into active users
- Day 1: Welcome email with getting started guide
- Day 3: Feature highlight and tutorial video
- Day 7: First action reminder or incentive
- Day 14: Success stories from similar users
Engagement & Growth
Keep users active and progressing
- Weekly tips and best practices
- Feature announcements and updates
- Milestone celebrations (100 actions, 30 days active)
- Upgrade prompts for power users
Re-Engagement & Win-Back
Bring inactive users back to life
- 30-day inactivity: 'We miss you' message
- 60-day inactivity: Special offer or incentive
- 90-day inactivity: Survey + last chance offer
- Cancelled users: Win-back campaign series
Revenue & Upsell
Drive repeat purchases and upgrades
- Post-purchase: Product tips and education
- Cross-sell: 'Customers also bought' campaigns
- Replenishment reminders for consumables
- Upgrade offers based on usage patterns
Frequently Asked Questions
What's the difference between lifecycle campaigns and regular campaigns?
Regular campaigns are one-time sends. Lifecycle campaigns are automated, ongoing journeys that trigger based on user behavior and lifecycle stage. Once set up, they run continuously without manual intervention.
How do I decide which lifecycle stages to target?
Start with the basics: welcome/onboarding, engagement/activation, and re-engagement/win-back. Then add revenue-focused stages like upsell and renewal. Map your customer journey and identify key moments where communication adds value.
Can I run multiple lifecycle campaigns at once?
Yes! Users can be in multiple lifecycle campaigns simultaneously. Set priority rules and frequency caps to prevent message overload while ensuring important communications always reach users.
How long does it take to set up a lifecycle campaign?
Simple campaigns (like a 3-step welcome series) take minutes. More complex journeys with branching logic and multiple channels might take 30-60 minutes. Once set up, they run automatically.
Can I update campaigns while they're running?
Yes! Edit messaging, add new steps, adjust timing, or change conditions โ even while users are actively in the journey. Existing users continue on their path unless you choose to update them too.
Integrations
Marketing Channels
Save Time. Increase Conversions. Reduce Churn.
Lifecycle campaigns let you scale communication intelligently. Every user receives the right message at the right time โ automatically.