Journey Orchestration
Deliver the Right Message, at the Right Time
One Journey. Every Touchpoint Connected.
Coordinate customer journeys across channels and touchpoints seamlessly. Orchestrate messages across email, SMS, and push notifications. Personalize dynamically, act in real-time, and guide every customer to conversion.
Multi-Step Workflows with Smart Logic
Build complex journeys without coding
Create sophisticated customer journeys with IF/ELSE branching, time-based triggers, and dynamic decision points. Map out every scenario and let Ocamba handle the execution automatically.
Branch journeys based on user actions, attributes, or conditions
Wait hours, days, or weeks between steps โ perfectly timed
Trigger next steps based on clicks, opens, purchases, or inactivity
Control who enters journeys and when they should exit
Cross-Channel Orchestration
Seamlessly coordinate email, SMS, and push
Connect every touchpoint in a single journey. Start with email, follow up with push, remind via SMS โ all automated and perfectly synchronized. No more siloed campaigns.
- Email campaigns with dynamic content
- Push notifications (web & mobile)
- SMS messaging for urgent touchpoints
- Multi-channel frequency capping
- Fallback channel logic (if email fails, send SMS)
- Channel preference management
Advanced Personalization
Every message tailored to the individual
Use segmentation, user attributes, custom data fields, and predictive scoring to deliver hyper-relevant experiences. Personalize content dynamically based on real-time behavior and intent.
Launch journeys when users enter specific segments
Personalize with name, location, preferences, or any custom data
Send messages based on purchase likelihood or churn risk
Trigger journeys based on browsing behavior and signals
Analytics & Optimization
Track performance and optimize continuously
Understand how each journey performs with conversion tracking, engagement metrics, and drop-off identification. Run A/B tests, compare journey paths, and optimize for maximum results.
- Conversion & engagement tracking per step
- Drop-off identification & funnel analysis
- A/B testing for journey paths
- Goal completion measurement
- Revenue attribution per journey
- Real-time performance dashboards
Journey Orchestration for Every Goal
From onboarding to retention โ build automated journeys that guide customers through every stage of their lifecycle.
Onboarding & Activation
Guide new users to their first value moment
- Welcome email โ Feature tutorial โ First action reminder
- Trial start โ Product education โ Upgrade offer
- Account created โ Profile completion โ First purchase nudge
Cart Abandonment Recovery
Recover lost revenue with multi-step reminders
- Cart abandoned โ 1hr reminder โ 24hr discount โ 3-day final offer
- Browse but no cart โ Product reminder โ Similar items suggestion
- Checkout started โ Payment issue reminder โ Support offer
Re-Engagement & Win-Back
Bring inactive users back to life
- 30 days inactive โ We miss you email โ Special offer โ Last chance message
- Subscription expiring โ Renewal reminder โ Discount offer โ Cancellation survey
- Low engagement โ Content refresh โ Feature highlight โ Personalized incentive
Frequently Asked Questions
Do I need technical skills to build journeys?
No! Ocamba's visual journey builder is designed for marketers. Drag and drop steps, set conditions, and connect channels โ all without writing code. Developers can use our API for advanced customization if needed.
Can users be in multiple journeys at once?
Yes, but you have full control. Set exclusion rules to prevent message overlap, configure priority levels for conflicting journeys, and use frequency capping to avoid over-messaging.
How do I know if my journey is working?
Track conversion rates, engagement metrics, and revenue attribution for each journey step. Identify where users drop off, run A/B tests on different paths, and optimize based on real data.
Can I test different journey variations?
Absolutely. Create A/B tests for entire journey paths or individual steps. Compare performance, measure statistical significance, and automatically send users through the winning path.
What happens if a user unsubscribes mid-journey?
They're automatically removed from the journey and all future messages are suppressed. Ocamba respects unsubscribe preferences across all channels and journeys.
Integrations
Journey Tools
Map and Launch Your First Journey in Minutes
Start orchestrating intelligent, cross-channel customer journeys today.