Advanced Customer Segmentation
Relevance isn't luck. It's segmentation.
See Your Customers Clearly
Move beyond static lists. With dynamic segmentation powered by behavioral and profile data, you know exactly who your customers are โ and what they care about. Your audiences update in real time, ensuring every message is timely, contextual, and impactful.
Segment by Behavior, Intent & Identity
Combine hundreds of data points into segments that reflect real user journeys
Create hyper-targeted audiences using behavioral signals, customer attributes, and custom data fields. Build segments that evolve with your customers, not against them.
Track browsing patterns, engagement frequency, event-based actions, and cart activity
Segment by demographics, location, loyalty status, lifetime value, and custom fields
Segments refresh automatically as user behavior changes
Layer multiple conditions to create precise audience segments
Real-Time Segmentation for Real-Time Messaging
The moment a user enters a segment, your automation starts
Whether it's onboarding emails, push reminders, re-engagement flows, or personalized SMS โ everything happens instantly. No delays, no batch processing, just immediate action.
Visual Builder Designed for Speed
Build complex segments in minutes, not hours
An intuitive drag-and-drop interface that gives marketers complete freedom โ and eliminates dependency on developers. Create, test, and deploy segments without writing a single line of code.
- Drag-and-drop segment builder
- Pre-built segment templates
- Visual logic branching
- Segment size estimator
- A/B testing for segments
- Duplicate and modify existing segments
Orchestrate Targeting Across All Channels
Use your segments everywhere for consistent, connected experiences
Create once, use everywhere. Apply the same powerful segments across email, push, SMS, and multichannel automation workflows for unified customer communication.
- Email campaign targeting
- Push notification segments
- SMS audience filters
- Multichannel automation workflows
- Web personalization triggers
- Cross-channel frequency capping
Optimize With Data You Can Trust
Understand how each segment drives engagement and revenue
Analyze performance, growth, audience health, and cross-channel behavior through unified reporting. Make data-driven decisions with segment-level analytics that reveal what's working.
Segmentation for Every Marketing Goal
From acquisition to retention โ advanced segmentation helps you reach the right people with the right message at the right time.
New User Onboarding
Guide new customers through their first experience with personalized welcome flows
- First-time visitors who haven't signed up
- Trial users who haven't completed onboarding
- Recent sign-ups with low engagement
Cart & Browse Abandonment
Recover lost revenue by targeting users based on shopping behavior
- Users who added items but didn't checkout
- Browsers who viewed products multiple times
- Cart abandoners from high-value categories
VIP & Loyalty Programs
Reward your best customers with exclusive experiences
- High lifetime value customers
- Frequent purchasers (30/60/90 days)
- Users who refer others
- Brand advocates with high engagement
Win-Back & Reactivation
Re-engage inactive users before they churn
- No purchase in 60+ days
- Zero email opens in 30 days
- Declined subscription renewals
- Canceled or paused accounts
Location-Based Targeting
Deliver locally relevant messages and offers
- Users in specific cities or regions
- Customers near physical stores
- Timezone-optimized send times
- Regional promotional campaigns
Product Interest Segments
Target based on browsing and purchase history
- Users who viewed specific product categories
- Customers who bought Product A but not Product B
- Cross-sell and upsell opportunities
- Repeat purchasers of specific items
Frequently Asked Questions
How is advanced segmentation different from basic email lists?
Basic lists are static and manual. Advanced segmentation uses real-time behavioral data, customer attributes, and automated rules to create dynamic audiences that update automatically as users take actions.
Can I combine multiple conditions in a single segment?
Yes! You can layer unlimited conditions using AND/OR logic to create highly specific segments. For example: 'Users in New York who viewed Product X in the last 7 days but haven't purchased.'
How often do segments update?
Segments update in real-time. The moment a user meets your segment criteria, they're added automatically. When they no longer qualify, they're removed โ ensuring your targeting is always accurate.
Can I use custom data fields for segmentation?
Absolutely. You can sync any custom data through our API or integrations โ from CRM fields to loyalty points to purchase history โ and use it for segmentation.
What happens if a user is in multiple segments?
Users can be in multiple segments simultaneously. You control message priority and frequency capping to prevent over-messaging while ensuring important communications always reach the right people.
Can I schedule segments to activate on specific dates or times?
Absolutely. Create 'Black Friday Shoppers' that only activates Nov 24-27, or 'Weekend Browsers' that only includes users active Saturday-Sunday. Time-based segments ensure campaigns reach users at the exact right moment.
Start Segmenting Smarter
Create your first advanced segment in minutes and deliver communication that truly resonates.