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Glossary > Tracking Pixel

Tracking Pixel

A Tracking pixel is a small, invisible image embedded in a webpage or email that tracks user behavior and activity.

When the pixel loads, it sends information back to a server, such as the user’s IP address, the webpage or email viewed, and the time of interaction.

Tracking pixels are commonly used in digital marketing to measure campaign effectiveness, user engagement, and conversion rates.

Frequently asked questions
What data can a Tracking pixel collect? A tracking pixel can collect data such as the user’s IP address, the webpage or email viewed, the time of interaction, and the type of device used.
How is a tracking pixel different from a cookie? A tracking pixel is an image file that collects data when loaded, while a cookie is a small text file stored on a user’s device to track user behavior over time.
Why are tracking pixels important in digital marketing? Tracking pixels are essential because they offer detailed insights into user behavior and campaign performance, allowing marketers to optimize their strategies for better results. Ocamba provides you with detailed tracking information, helping your marketing efforts be both effective and data-driven.
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