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Glossary > Supply-side Platform (SSP)

Supply-side Platform (SSP)

A Supply-side platform (SSP) is a software used by publishers to manage, sell, and optimize their available ad inventory in an automated way.

SSPs connect publishers to multiple Ad exchanges and networks, allowing them to expose their website or app ad inventory to a larger pool of potential advertisers, and also maximize their revenue by selling ad space to the highest bidder in real-time.

Frequently asked questions
What is real-time bidding in the context of an SSP? Real-time bidding (RTB) in an SSP allows publishers to sell ad impressions to the highest bidder in real-time, increasing the efficiency and profitability of their ad space sales.
What is Ocamba in the context of an SSP? Ocamba is a marketplace that provides the opportunity to its clients to use both DSP and SSP systems for both advertising and publishing needs.
What types of ad inventory can be managed through an SSP? An SSP can manage various types of ad inventory, including display ads, video ads, mobile ads, and native ads, offering publishers flexibility in monetizing their content.
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