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Glossary > Segmentation


Segmentation is the process of dividing a broad consumer or business market into smaller, more manageable groups based on shared characteristics such as demographics, behaviors, needs, or preferences.

This technique allows marketers to create tailored strategies and messages for each segment, resulting in more effective and personalized marketing efforts.

Frequently asked questions
What are common bases for market segmentation? Common bases for segmentation include demographics, psychographics, geographic location, and behavioral characteristics.
How many audience segments does Ocamba have? Ocamba has 13 audience segments, custom-user data targeted included, which allows for the targeting of audience segments using specific user data.
Can segmentation be used for both B2C and B2B markets? Yes, segmentation can be effectively applied to both B2C and B2B markets to tailor marketing strategies according to different customer groups.
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