x

Don't want to miss out on Ocamba's news and updates?

Subscribe and receive notifications from the Ocamba team!

Please Wait...
Glossary > Segmentation

Segmentation

Segmentation is the process of dividing a broad consumer or business market into smaller, more manageable groups based on shared characteristics such as demographics, behaviors, needs, or preferences.

This technique allows marketers to create tailored strategies and messages for each segment, resulting in more effective and personalized marketing efforts.

Frequently asked questions
Arrow
What are common bases for market segmentation? Common bases for segmentation include demographics, psychographics, geographic location, and behavioral characteristics.
Arrow
How many audience segments does Ocamba have? Ocamba has 13 audience segments, custom-user data targeted included, which allows for the targeting of audience segments using specific user data.
Arrow
Can segmentation be used for both B2C and B2B markets? Yes, segmentation can be effectively applied to both B2C and B2B markets to tailor marketing strategies according to different customer groups.
Give Your Revenue a PUSH! Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.
Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.