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Glossary > Real-time Analytics

Real-time Analytics

Real-time analytics in digital advertising refers to the instantaneous processing and analysis of data as it is generated.

This enables advertisers to monitor campaign performance, user interactions, and other key metrics in real-time, allowing for immediate adjustments and optimizations to maximize effectiveness and ROI.

Frequently asked questions
Is Real-time analytics hard to read and use? Not necessarily. With Ocamba’s drag&drop reports analytics, you can easily access the collected user behavior data and gain actionable insights to optimize campaigns.
What data can Ocamba process in reporting? Ocamba offers 100+ measurements and dimensions, including user interactions, campaign performance metrics, conversion rates, demographic information, etc.
Can Real-time analytics be integrated with other tools? Yes, Ocamba’s analytics can be used on its own for a comprehensive data overview or directly within the platform to leverage both apps - Hood as a customer engagement tool and Adex as an ad technology.
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