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Glossary > Push Notifications

Push Notifications

Push notifications are brief messages or alerts sent by mobile apps or websites to notify users of new updates, events, or information, even when the app or website is not actively in use.

They serve to engage users and keep them informed about relevant content, updates, or offers in real-time.

Push notifications can appear on a device’s lock screen, notification tray, or as banners, depending on the platform. They are a crucial tool for businesses to engage with their audience and drive user engagement.

Frequently asked questions
How do I earn money with Push notifications? With platforms like Ocamba Marketeer, you can monetize push notifications by connecting them to ad networks and display targeted ad to your subscribers.
How do I get Push subscribers? Prompt opt-ins strategically, offer incentives like exclusive deals, personalize content, optimize timing and frequency, etc.
How effective are Push notifications in engaging users? Statistics show higher open rates for Push notifications compared to other forms of communication like emails or SMS.
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