Don't want to miss out on Ocamba's news and updates?

Subscribe and receive notifications from the Ocamba team!

Please Wait...
Glossary > Programmatic Advertising

Programmatic Advertising

Programmatic advertising is an advanced advertising technique that combines real-time bidding (RTB) and data to automate the process of buying and selling of online ad space.

When a user visits a web page, an instant auction occurs, allowing advertisers to bid for the ad space, with the highest bidder’s ad being displayed.

This method uses software and algorithms to ensure ads are shown to the most relevant users, and to make the ad buying process faster, more accurate, and cost-effective.

Frequently asked questions
How does Programmatic advertising benefit advertisers? Programmatic advertising allows advertisers to reach targeted audiences more efficiently and in real-time, improving ad performance and ROI.
Is Programmatic advertising suitable for all types of businesses? Yes, businesses of all sizes can benefit from Programmatic advertising due to its scalability and precision in targeting audiences.
What types of ads can be bought programmatically? Programmatic advertising can be all ad formats, including display ads, native ads, push ads, widget, all of which are supported by Ocamba.
Give Your Revenue a PUSH! Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.
Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.