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Glossary > Pay-per-click (PPC)

Pay-per-click (PPC)

Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked by a user.

This method is commonly used in search engine advertising and helps drive traffic to websites by charging only when a potential customer engages with the ad.

PPC allows advertisers to target specific keywords and demographics, optimizing their ad spend for better results.

Frequently asked questions
What is the difference between PPC and CPC? PPC is an advertising strategy where advertisers pay a fee each time their ad is clicked, while CPC is a metric within the PPC model used to determine the actual price paid for each click on an ad.
What factors affect the cost of a PPC campaign? The cost of a PPC campaign is influenced by keyword competitiveness, ad quality, and the target audience's demographics.
Why is PPC beneficial for businesses? PPC is beneficial because it provides measurable results, allows precise targeting, and can be adjusted in real-time to optimize performance and budget.
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