Pay-per-click (PPC)
Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked by a user.
This method is commonly used in search engine advertising and helps drive traffic to websites by charging only when a potential customer engages with the ad.
PPC allows advertisers to target specific keywords and demographics, optimizing their ad spend for better results.
Related terms
Frequently asked questions
What is the difference between PPC and CPC?
PPC is an advertising strategy where advertisers pay a fee each time their ad is clicked, while CPC is a metric within the PPC model used to determine the actual price paid for each click on an ad.
What factors affect the cost of a PPC campaign?
The cost of a PPC campaign is influenced by keyword competitiveness, ad quality, and the target audience's demographics.
Why is PPC beneficial for businesses?
PPC is beneficial because it provides measurable results, allows precise targeting, and can be adjusted in real-time to optimize performance and budget.
Give Your Revenue a PUSH!
Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.
About
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
www.ocamba.com
Copyright © Del Systems