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Glossary > Native Advertising

Native Advertising

Native advertising is a type of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Unlike traditional display ads or banner ads, native ads match the look, feel, and function of the media format in which they appear, making them less intrusive and more engaging.

This format is designed to be non-disruptive, providing valuable content that aligns with the user’s interests and enhances their experience.

Frequently asked questions
Native vs. Contextual advertising Native advertising blends seamlessly with the platform's content, making it less intrusive and more engaging (sponsored articles, social media posts, and in-feed ads).Contextual advertising targets users based on the content's context, keywords, and themes of the web page or app (e.g. an ad for running shoes on a fitness website).
How does Native advertising differ from traditional advertising? Native advertising differs from traditional advertising by blending in with the look and feel of the platform it appears on, so at first glance, the user doesn't realize it is an advertisement.
Does Ocamba support Native advertising? Yes, Ocamba supports native, widget, display, banner, smartlink, and push advertising.
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