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Glossary > Geotargeting


Geotargeting, also known as location targeting, is a digital marketing strategy that delivers personalized content or ads to users based on their geographic location.

It relies on data like IP addresses or GPS coordinates to customize campaigns for specific regions, cities, or neighborhoods, ensuring relevance to local audiences.

By minimizing wasted ad spend on users outside the target area, geotargeting is crucial for location-specific businesses.

Frequently asked questions
How accurate is Geotargeting in determining users' locations? Geotargeting can be highly accurate, utilizing various technologies such as GPS, IP addresses, and Wi-Fi signals to pinpoint users' locations with precision.
Geotargeting vs. Geofencing Geotargeting tailors content or Ads to users based on their geographic location, while Geofencing triggers actions like notifications or Ads when users enter predefined areas.
What is Geotargeting on a website? Geotargeting on a website involves delivering customized content or ads to visitors based on their geographic location.
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