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Glossary > Frequency Capping

Frequency Capping

Frequency capping in digital advertising is a technique used to manage ad impressions, specifically the number of times a particular ad is shown to the same user within a given time period.

This helps prevent ad fatigue, where users become annoyed by seeing the same ad too often, and ensures that the advertising budget is spent more efficiently by reaching a broader audience.

Frequently asked questions
How is Frequency capping set in digital advertising platforms? Frequency capping is set by configuring the maximum number of times an ad should be shown to a user within a specific time frame, such as per day, week, or month.
How do advertisers determine the optimal Frequency cap? Advertisers determine the optimal frequency cap by analyzing campaign data, user behavior, and industry benchmarks to balance ad exposure and effectiveness.
Can Frequency capping help in managing advertising costs? Yes, Frequency capping helps manage advertising costs by preventing excessive spending on repeatedly showing ads to the same user, allowing for a broader audience reach.
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