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Glossary > Demand-side Platform (DSP)

Demand-side Platform (DSP)

A Demand-side platform (DSP) is a software used by advertisers to purchase digital advertising inventory across multiple ad exchanges in an automated manner.

DSPs allow for real-time bidding on ad impressions, targeting specific audiences based on data, and optimizing ad spend for better performance.

This technology streamlines the ad buying process, making it more efficient and effective for advertisers looking to reach their desired audience at scale.

Frequently asked questions
How does a DSP differ from an ad network? A DSP allows advertisers to bid on ad inventory from multiple sources in real-time, while an ad network aggregates inventory from various publishers and sells it to advertisers.
What is real-time bidding in the context of a DSP? Real-time bidding (RTB) is the process where ad impressions are bought and sold in real-time through automated auctions within a DSP.
What is Ocamba in the context of a DSP? Ocamba is a marketplace that provides the opportunity to its clients to use both DSP and SSP systems for both advertising and publishing needs.
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