Cost-per-action (CPA)
Cost-per-action (CPA) is a digital advertising payment model where advertisers pay for a specific action taken by a user, such as a purchase, form submission, or newsletter sign-up.
Unlike cost-per-click (CPC) or cost-per-impression (CPM), it ensures that advertisers only pay when the desired action occurs, making CPA a performance-based model.
This method is highly effective for advertisers seeking measurable and actionable results from their campaigns.
Frequently asked questions
How is CPA different from CPC and CPM?
CPA charges advertisers only when a specific action is completed, while CPC charges per click and CPM charges per thousand impressions.
What types of actions are typically included in CPA campaigns?
Common actions include purchases, sign-ups, downloads, and form submissions.
What pricing models does Ocamba support?
Ocamba supports CPA, CPC, and CPM pricing models.
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