Cost-per-action (CPA)
Cost-per-action (CPA) is a digital advertising payment model where advertisers pay for a specific action taken by a user, such as a purchase, form submission, or newsletter sign-up.
Unlike cost-per-click (CPC) or cost-per-impression (CPM), it ensures that advertisers only pay when the desired action occurs, making CPA a performance-based model.
This method is highly effective for advertisers seeking measurable and actionable results from their campaigns.
Frequently asked questions![Arrow](/images/icon-arrow.svg)
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How is CPA different from CPC and CPM?
CPA charges advertisers only when a specific action is completed, while CPC charges per click and CPM charges per thousand impressions.
What types of actions are typically included in CPA campaigns?
Common actions include purchases, sign-ups, downloads, and form submissions.
What pricing models does Ocamba support?
Ocamba supports CPA, CPC, and CPM pricing models.
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