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Glossary > Contextual Advertising

Contextual Advertising

Contextual advertising is an advertising method where ads are displayed on websites or apps based on the content of the page.

This type of advertising uses keywords, topics, and other relevant data to place ads that are highly relevant to the page’s content, thereby increasing the likelihood of user engagement.

Frequently asked questions
Native vs. Contextual advertising Native advertising blends seamlessly with the platform's content, making it less intrusive and more engaging (sponsored articles, social media posts, and in-feed ads). Contextual advertising targets users based on the content's context, keywords, and themes of the web page or app (e.g. an ad for running shoes on a fitness website).
Behavioral vs. Contextual advertising Contextual advertising targets ads based on the page content, keywords, and themes, while behavioral advertising targets ads based on user behavior and past activities.
Can Contextual advertising improve ad relevance? Yes, Contextual advertising improves ad relevance by matching ads to the content users are currently viewing.
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