Contextual Advertising
Contextual advertising is an advertising method where ads are displayed on websites or apps based on the content of the page.
This type of advertising uses keywords, topics, and other relevant data to place ads that are highly relevant to the page’s content, thereby increasing the likelihood of user engagement.
Frequently asked questions
Native vs. Contextual advertising
Native advertising blends seamlessly with the platform's content, making it less intrusive and more engaging (sponsored articles, social media posts, and in-feed ads). Contextual advertising targets users based on the content's context, keywords, and themes of the web page or app (e.g. an ad for running shoes on a fitness website).
Behavioral vs. Contextual advertising
Contextual advertising targets ads based on the page content, keywords, and themes, while behavioral advertising targets ads based on user behavior and past activities.
Can Contextual advertising improve ad relevance?
Yes, Contextual advertising improves ad relevance by matching ads to the content users are currently viewing.
Give Your Revenue a PUSH!
Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.
About
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
www.ocamba.com
Copyright © Del Systems