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Glossary > Click-through Rate (CTR)

Click-through Rate (CTR)

Click-through rate (CTR) is a metric that measures the percentage of people who click on an ad or link after seeing it.

It is calculated by dividing the number of clicks by the number of impressions (views) and multiplying by 100 to get a percentage.

CTR is a key indicator of how effective an ad is at capturing the audience’s attention and encouraging engagement.

Frequently asked questions
What is a good CTR for online advertising? A good CTR varies by industry and platform, but generally, a higher CTR indicates more effective ad performance.
How can I improve my CTR? You can improve CTR by optimizing ad headlines, using compelling visuals, and targeting the right audience.
Why is CTR important in digital marketing? CTR is important because it helps measure the effectiveness of an ad campaign in driving user engagement and can indicate the relevance of the ad to the audience.
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