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Glossary > Click Fraud

Click Fraud

Click fraud is a deceptive practice where individuals (manual click fraud) or automated programs (automated click fraud) generate fake clicks on online advertisements to inflate advertising costs or manipulate performance metrics.

It undermines the integrity of online advertising campaigns and can lead to financial losses for both advertisers and publishers.

Frequently asked questions
How can I detect click fraud? Use tools with traffic fraud detection like Ocamba Marketeer, implement strict verification measures, and work with reputable Ad networks and publishers.
What are some warning signs of click fraud? Warning signs of click fraud include high CTRs with low conversions, sudden spikes in traffic from suspicious sources, and repetitive or robotic click patterns.
Who is responsible for click fraud? Click fraud can be committed by individuals, competitors, or groups exploiting advertising systems for profit or to undercut competitors.
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