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Glossary > Behavioral Targeting

Behavioral Targeting

Behavioral targeting implies delivering Ads to users based on their past online behavior, such as websites visited, searches conducted, or content interacted with. It allows advertisers to target audiences more precisely and increase the relevance of their Ads.

Frequently asked questions
Does behavioral targeting compromise user privacy? Behavioral targeting relies on anonymous data that is collected by following privacy regulations to deliver personalized advertising experience.
What steps can I take to ensure the ethical use of behavioral targeting? Prioritize transparency, provide clear opt-out options, and obtain explicit consent from users before collecting and using their behavioral data for targeting purposes.
Is behavioral targeting effective for all types of products or services? Behavioral targeting can be highly effective for any product or service with distinct target audiences showing identifiable online behaviors.
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