Beacons
Beacons are small, wireless devices that use Bluetooth technology to send signals to nearby smartphones and tablets. In advertising, they are used to deliver personalized, location-based messages and promotions to consumers, improving the in-store shopping experience and increasing engagement. Beacons help businesses track customer movements, gather data, and improve targeted marketing efforts.
Related terms
Frequently asked questions
How do beacons work in advertising?
Beacons transmit signals that are picked up by compatible apps on nearby devices, triggering location-specific content delivery.
What are the benefits of using beacons in marketing?
Beacons offer precise targeting, real-time engagement, and valuable customer insights, and can significantly improve the effectiveness of your marketing efforts.
Are there any privacy concerns with beacon technology?
Yes, beacons require careful handling of user data to ensure privacy and comply with regulations.
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