Don't want to miss out on Ocamba's news and updates?

Subscribe and receive notifications from the Ocamba team!

Please Wait...
Glossary > Ad Targeting

Ad Targeting

Ad targeting refers to the practice of delivering advertisements to a specific audience based on various criteria such as demographics, interests, behavior, location, and device type.

By targeting ads, advertisers can reach their intended audience more effectively, increase engagement, and improve the overall performance of their campaigns.

Frequently asked questions
How does Ad targeting work? Ad targeting uses data collected from users' online activities, preferences, and behavior to determine which ads are relevant to be shown.
Can Ad targeting be used across different platforms? Ad targeting allows advertisers to reach target audiences across various digital platforms such as websites and mobile apps for better results.
Is Ad targeting violating privacy? Ad targeting relies on anonymized data and user consent to deliver personalized ads.
Give Your Revenue a PUSH! Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.
Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.