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Glossary > Ad Inventory

Ad Inventory

Ad inventory in digital advertising refers to the space available on a website, app, or digital platform for advertisements.

This inventory is sold by publishers to advertisers, who place ads in these designated spaces to reach their target audience.

Ad inventory can include all sorts of ads - banner ads, video ads, native ads, push ads, etc., and its value is often determined by factors such as audience size, engagement, and demographics.

Frequently asked questions
What is the best way publishers can sell Ad inventory? The best way for publishers to sell Ad inventory is by joining an ad technology platform, which provides a streamlined and efficient platform for connecting with advertisers and maximizing revenue.
Why is Ad inventory important for advertisers? Ad inventory is important for advertisers as it determines where their ads will appear and how effectively they can reach their target audience.
What platforms can Ad inventory be offered on? Ad inventory can be offered across a variety of platforms, including websites, mobile apps, social media, video streaming services, etc.
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