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Glossary > Ad Impressions

Ad Impressions

Ad impressions refer to the number of times an advertisement is displayed on a webpage or app, regardless of whether it is clicked or not. It’s a crucial metric for advertisers to measure the visibility and reach of their Ads.

Frequently asked questions
How are Ad impressions counted? Ad impressions are typically counted each time an Ad is fetched and displayed on a user's screen, irrespective of user interaction.
Are Ad impressions the same as clicks? No, Ad impressions measure the number of times an Ad is displayed, while clicks indicate the number of times users interact with the Ad by clicking on it.
Why are Ad impressions important for advertisers? Ad impressions provide insight into the potential visibility of an Ad campaign, helping advertisers evaluate its effectiveness in reaching target audiences.
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