Don't want to miss out on Ocamba's news and updates?

Subscribe and receive notifications from the Ocamba team!

Please Wait...
Glossary > Ad Exchange

Ad Exchange

Ad exchange is a digital marketplace where advertisers and publishers buy and sell advertising space in real-time auctions (RTB).

It allows advertisers to bid on Ad inventory across multiple websites and apps, while publishers can maximize their Ad revenue by selling their inventory to the highest bidder.

Frequently asked questions
What is the difference between Ad exchange and Ad network? While Ad networks typically offer fixed prices and inventory packages, Ad exchanges enable real-time bidding on individual Ad impressions, providing advertisers with more control and flexibility over their campaigns.
How does Ad exchange ensure Ad quality and brand safety? Ad exchanges often include Ad verification technologies to prevent fraudulent or inappropriate Ads from being displayed on publishers’ websites.
What targeting options are available on Ad exchange? Ocamba Marketeer offers 20+ segmentation options and custom user data targeting to reach the right audience.
Give Your Revenue a PUSH! Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.
Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.