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Glossary Browse key term definitions and FAQs and learn how different concepts connect.
A B C D E F G M N P R S T W
A
A/B Testing Ad Bidding Ad Creative Ad Exchange Ad Fraud Ad Impressions Ad Inventory Ad Latency Ad Monetization Ad Revenue Ad Targeting Attribution
B
Beacons Behavioral Targeting
C
Carousel Ad Churn Rate Click Fraud Click-through Rate (CTR) Contextual Advertising Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-thousand impressions (CPM) Cross-channel Marketing
D
Demand Generation Demand-side Platform (DSP)
E
Engagement
F
Frequency Capping
G
Geotargeting
M
Mobile Advertising
N
Native Advertising
P
Pay-per-click (PPC) Programmatic Advertising Push Notifications
R
Real-time Analytics Retargeting Return on Investment (ROI)
S
Segmentation Supply-side Platform (SSP)
T
Tracking Pixel
W
Web Analytics
Links
Home Careers Adex Pricing Push Notification Company Documentation
About
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
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