Glossary
Browse key term definitions and FAQs and learn how different concepts connect.
A
A/B Testing
Ad Bidding
Ad Creative
Ad Exchange
Ad Fraud
Ad Impressions
Ad Inventory
Ad Latency
Ad Monetization
Ad Revenue
Ad Targeting
Attribution
B
C
Carousel Ad
Churn Rate
Click Fraud
Click-through Rate (CTR)
Contextual Advertising
Cost-per-action (CPA)
Cost-per-click (CPC)
Cost-per-thousand impressions (CPM)
Cross-channel Marketing
D
E
F
G
M
N
P
R
S
T
W
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