Glossary
Browse key term definitions and FAQs and learn how different concepts connect.
A
Ad Bidding
Ad Creative
Ad Exchange
Ad Fraud
Ad Impressions
Ad Inventory
Ad Latency
Ad Monetization
Ad Revenue
Ad Targeting
B
C
Carousel Ad
Click Fraud
Click-through Rate (CTR)
Contextual Advertising
Cost-per-action (CPA)
Cost-per-click (CPC)
Cost-per-thousand impressions (CPM)
D
F
M
N
P
S
About
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
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