However, its uniqueness lies in the next generation synergy of the two: in enabling you to serve ads through push notifications, all from a single platform connected to multiple ad exchanges. Through a unique set of features, publishers are now able to invite advertisers to automatically bid on sending a push notification to the site's audience, while advertisers are given the opportunity to expand the ad reach significantly.

In recent years, push notifications have become a common sight on our devices – they alert us to flash sales from our favourite brands and keep updated with breaking news. We're here to talk a bit more about push notifications as one of the most effective tactics of reaching online users to engage or re-engage them.