However, its uniqueness lies in the next generation synergy of the two: in enabling you to serve ads through push notifications, all from a single platform connected to multiple ad exchanges. Through a unique set of features, publishers are now able to invite advertisers to automatically bid on sending a push notification to the site's audience, while advertisers are given the opportunity to expand the ad reach significantly.
In recent years, push notifications have become a common sight on our devices – they alert us to flash sales from our favourite brands and keep updated with breaking news. We're here to talk a bit more about push notifications as one of the most effective tactics of reaching online users to engage or re-engage them.
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.