All you need to know about push notifications, how to monetize and optimize them, and the 5 most common push notification strategies.

Discover the key strategies to enhance your mobile notification performance and boost user engagement. From personalization and timing to compelling content and benchmarking, this blog provides valuable insights to optimize your push notification strategy.

Web push notifications are one of the most effective tools in any marketer’s inventory. Their biggest flaw of this engagement method was that Safari, the most commonly used browser on iOS, did not allow them. Well, starting in October 2022, this will change forever, and, to make matters even more interesting, it’s speculated that Safari will be the first of many browsers to follow suit. In other words, this update regarding the web push notifications might represent a proper revolution when it comes to iOS-targeted marketing.