Learn all about push ads, direct & external push advertising, and how to increase ROI with push ads as a publisher or advertiser.

In this blog, you will learn all the relevant information about boosting your sales on Black Friday that have proven to be highly productive in practice. Choosing and implementing an adequate marketing strategy for Black Friday is key to the success of your business.

However, its uniqueness lies in the next generation synergy of the two: in enabling you to serve ads through push notifications, all from a single platform connected to multiple ad exchanges. Through a unique set of features, publishers are now able to invite advertisers to automatically bid on sending a push notification to the site's audience, while advertisers are given the opportunity to expand the ad reach significantly.