Release notes from Ocamba - November 2021

What’s new? 🚀

Region targeting 🎯

By adding a Region targeting feature, you can narrow down locations where your Ad or Push notification will be served. Choose from a list that includes states or even administrative areas within a specific state.

This feature is available in AdExchange - Campaigns, Zones and Bid modifiers and in Push app - Audience segments and Schedulers.

AdExchange

Reports 📊

We’ve added a new type of report - click report. Now you can check statistics aggregated at each click, including income, expense and revenue generated from it.

Click reports help you analyze advertising data and reshape your strategy around it.

Dynamic Macros

A new type of Dynamic Macros has been added to Ocamba - User Age. This means you can map values according to User Age criteria. Furthermore, you can add, edit and save values for this type of Dynamic Macro. 

Additionally, we’ve added a Title to each option added to Dynamic Macros, thus providing you with a cleaner and easier way to navigate a preview of which option relates to which field.

Bid Strategies 🪙

Two new options were added to Bid Strategies - Price Multiply and Price Add. Now, Bid strategy can be set according to either Price specified in the Pricing or internal campaigns.

Push App

App Manager/Apps

Now you can set the environment for iOS apps and configure them on sandbox or production.

The same logic has been applied for configuring Android apps.

Pricing 💰

Customers can now upgrade to a higher pricing plan with more features and higher limits directly from the Store tab in the header.

Administration 👨‍💻👩‍💻

Administration members are able to see the list of invited users and the ones with the expired invite. Furthermore, the option for resending invites to those users is now available.

Additional updates

Push App/Users

Users view page is rewritten to Users v2 endpoints.

AdExchange/Accounts

All AdExchange accounts are rewritten to Accounts v2 endpoints.

We hope you will enjoy our new features and updates! If you have any additional questions, please do not hesitate to contact our amazing Support team at any time!