Release notes from Ocamba - Third quarter of 2022

What’s new? 🚀

Hood

Hood Designer Reports

Apart from the previous 3 data sources - Hood Basic, Hood Push Stats, and Hood Push Delivery, now there is one more data source - Hood Provider Error. In this data source, you can see more detailed data for Provider Errors, such as the possibility to download your report or save it for future use.

AdExchange

Macros

Inside the Creatives, you can now configure and use macros. Through this tool, you can change specific partner fields, and the options are upper, lower, append and prepend.

Bellow you can see a short tutorial how to use upper and lower functions within Macros.

• upper - function allows to convert all letters to uppercase
• lower - function allows to convert all letters to lowercase

Bellow you can see a short tutorials how to use append and prepend functions within Macros.

• append - function allows to add text after partners configuration
• prepend - function allows to add text before partners configuration

Also, we want to announce that new System Macros types have been added to Ocamba - Country Code, Country Name, Region Name, Region Code, Region Geoname ID, City Name, City Geoname ID, and ISP.

Zones

We are working on making our Ocamba platform more user-friendly. Therefore, we enabled you a much easier way, so just with one click, you can now directly go from Adex Zones Seats to a certain Group, Campaign, or Account, depending on what you configured in your Zone Seat.

Zone, Campaign, and Modifier audience is now updated. Therefore, you can now target users based on a tag inserted into this fragment. As previously said, this feature is available in AdExchange - Campaigns, Zones, and Bid Modifiers.

AdExchange Settings

Within the domains field, it is possible to specify domains for given sources, such as Feed, Impression, Click, Conversion, and Push. For example, the domain you set for the section Feed will be shown in the Zone Basic tab for the AdTag Generator.

Manager

Automations

In our previous Release note, we announced a new feature added to our Ocamba platform - Automations. Now, we updated the Automations tab in the Manager app. Therefore, in addition to sending an Adex Push notification to the user when he subscribes and sending a notification with a certain delay, there is now a new action that you can use.

The new integration is called Webhook by Ocamba, in which you can choose GET, POST, or DELETE actions. You can find a more detailed description of how to use Automation with this new feature on our official user Ocamba documentation.

We would also like to notify you that the Ocamba Adex integration now has a new event - Click event.
And lastly, within the Ocamba Hood integration, besides the already existing Push subscription event, you can now create your Automations based on the Push unsubscription event.

We hope you will enjoy our new features and updates!
If you have any additional questions, please do not hesitate to contact our amazing Support team at any time!