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  • World Backup day

    Let's share some valuable insights on World Backup Day and introduce you to better online and technological practices. Given how much people are now increasingly relying on technology, we have not yet nurtured habits that will ensure our information and personal data are safe and secure.

    Thursday, Mar 31, 2022
     World Backup day
  • Ocamba's Guide to marketing campaigns for Black Friday

    In this blog, you will learn all the relevant information about boosting your sales on Black Friday that have proven to be highly productive in practice. Choosing and implementing an adequate marketing strategy for Black Friday is key to the success of your business.

    Tuesday, Nov 23, 2021
     Marketing campaigns for Black Friday
  • Analytics in Ocamba - measure, monitor, analyze and manage

    In analyzing a large amount of data in the development of marketing strategies, Ocamba is a reliable partner for several reasons. The main reason lies in the ability to serve ads to users based on their preferences, which are obtained by monitoring and pulling in dozens of different custom user data parameters.

    Monday, Nov 15, 2021
     Analytics in Ocamba
  • Guide to Push notifications for E-commerce

    This article will look at how the implementation of Push notifications on your E-commerce can contribute to increased sales, more satisfied users, etc. Through this blog, you will get all the relevant examples that have proven to be highly productive in practice and some of the pitfalls you can fall into when creating a Push strategy.

    Thursday, Oct 14, 2021
     Push notifications for e-commerce

Read more

 Synergy

Ocamba’s revolutionary Ad serving through push notifications feature

However, its uniqueness lies in the next generation synergy of the two: in enabling you to serve ads through push notifications, all from a single platform connected to multiple ad exchanges. Through a unique set of features, publishers are now able to invite advertisers to automatically bid on sending a push notification to the site's audience, while advertisers are given the opportunity to expand the ad reach significantly.

Friday, Jul 23, 2021
 Ad Serving

Ad Serving: An in Depth Guide for 2021

The invention of Ad Serving technology was driven by the Internet's astronomical growth and has revolutionized our relationship with the web. Ad Servers helped publishers (owners of websites, apps, and games) find new ways of monetizing their inventory (Ad space) and commercializing content. Online users got the chance to gain access to ad-supported content, while brands discovered relevant and engaged audiences.

Friday, Jul 23, 2021
 Push intro

Essential Information for Mastering Push Notifications

In recent years, push notifications have become a common sight on our devices – they alert us to flash sales from our favourite brands and keep updated with breaking news. We're here to talk a bit more about push notifications as one of the most effective tactics of reaching online users to engage or re-engage them.

Tuesday, Jul 13, 2021