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  • Segmentation: Unlocking the Potential of Targeted Push Notifications in E-Commerce

    Discover the game-changing potential of user segmentation in e-commerce and how it can revolutionize your marketing strategies. This blog explores the benefits of segmenting your audience, from increased personalization to higher conversion rates, and dives into advanced techniques like predictive analytics and machine learning.

    Wednesday, Jul 19, 2023
     Boost e-commerce sales with push notifications
  • New release - Second quarter of 2023

    We are beyond excited to introduce our latest blog release, which announces the newest features and updates on the Ocamba platform. Continue reading to find out what's new..

    Friday, Jul 7, 2023
     Release notes for seonc quarter of 2023
  • Ten push notification templates for e-commerce sites and apps

    Discover ten powerful push notification templates for e-commerce sites and apps designed to captivate your audience and drive results. We've covered you, from order confirmations to flash sale alerts, abandoned cart reminders, and personalized recommendations. Upscale customer engagement, increase conversions and foster lasting loyalty with our expert tips and best practices.

    Sunday, Jun 25, 2023
     Boost e-commerce sales with push notifications
  • How to boost sales on your e-commerce with push notifications

    Discover the game-changing potential of Ocamba's push notification platform. From jaw-dropping statistics to actionable tactics, we'll show you how to captivate customers in real-time, increase loyalty, and drive repeat purchases. Take advantage of this opportunity to boost your e-commerce success with Ocamba's powerful push notifications.

    Tuesday, Jun 6, 2023
     Boost e-commerce sales with push notifications
  • Boost Your Engagement: Strategies to Improve Mobile Notification Performance

    Discover the key strategies to enhance your mobile notification performance and boost user engagement. From personalization and timing to compelling content and benchmarking, this blog provides valuable insights to optimize your push notification strategy.

    Monday, May 29, 2023
     Boost Your Engagement: Strategies to Improve Mobile Notification Performance
  • Partner up for success: How our network of industry leaders can help grow your business

    In a competitive arena with over 300 ad agencies seeking ad space, Ocamba arises to assist businesses in monetizing their websites. Our solution enables them to maximize their online presence by accommodating agencies eager to display compelling ads.

    Wednesday, May 10, 2023
     Partner up for success: How our network of industry leaders can help grow your business
  • Ocamba's Web Push notifications on iOS 16.4: What you need to know

    The article discusses the impact release of iOS 16.4 will have on the push notification software industry and the challenges that software companies need to address to stay competitive.

    Thursday, Apr 6, 2023
     Ocamba's web Push notifications on iOS 16.4 What you need to know
  • Ocamba 2022 RECAP

    Discover our 2022 company blog recap and relive the achievements and milestones we accomplished together. Stay ahead of the curve with the latest industry trends, news, and insights. Read now and get ready for an exciting 2023!

    Sunday, Jan 1, 2023
     Ocamba 2022 RECAP
  • World Backup day

    Let's share some valuable insights on World Backup Day and introduce you to better online and technological practices. Given how much people are now increasingly relying on technology, we have not yet nurtured habits that will ensure our information and personal data are safe and secure.

    Thursday, Mar 31, 2022
     World Backup day
  • Ocamba's Guide to marketing campaigns for Black Friday

    In this blog, you will learn all the relevant information about boosting your sales on Black Friday that have proven to be highly productive in practice. Choosing and implementing an adequate marketing strategy for Black Friday is key to the success of your business.

    Tuesday, Nov 23, 2021
     Marketing campaigns for Black Friday
  • Analytics in Ocamba - measure, monitor, analyze and manage

    In analyzing a large amount of data in the development of marketing strategies, Ocamba is a reliable partner for several reasons. The main reason lies in the ability to serve ads to users based on their preferences, which are obtained by monitoring and pulling in dozens of different custom user data parameters.

    Monday, Nov 15, 2021
     Analytics in Ocamba
  • Guide to Push notifications for E-commerce

    This article will look at how the implementation of Push notifications on your E-commerce can contribute to increased sales, more satisfied users, etc. Through this blog, you will get all the relevant examples that have proven to be highly productive in practice and some of the pitfalls you can fall into when creating a Push strategy.

    Thursday, Oct 14, 2021
     Push notifications for e-commerce

Read more


Ocamba’s revolutionary Ad serving through push notifications feature

However, its uniqueness lies in the next generation synergy of the two: in enabling you to serve ads through push notifications, all from a single platform connected to multiple ad exchanges. Through a unique set of features, publishers are now able to invite advertisers to automatically bid on sending a push notification to the site's audience, while advertisers are given the opportunity to expand the ad reach significantly.

Friday, Jul 23, 2021
 Ad Serving

Ad Serving: An in Depth Guide for 2021

The invention of Ad Serving technology was driven by the Internet's astronomical growth and has revolutionized our relationship with the web. Ad Servers helped publishers (owners of websites, apps, and games) find new ways of monetizing their inventory (Ad space) and commercializing content. Online users got the chance to gain access to ad-supported content, while brands discovered relevant and engaged audiences.

Friday, Jul 23, 2021
 Push intro

Essential Information for Mastering Push Notifications

In recent years, push notifications have become a common sight on our devices – they alert us to flash sales from our favourite brands and keep updated with breaking news. We're here to talk a bit more about push notifications as one of the most effective tactics of reaching online users to engage or re-engage them.

Tuesday, Jul 13, 2021